Library Website Redesign Process

Jack, Gordon

Becker, D., & Yannotta, L. (2013). Modeling a Library Website Redesign Process: Developing a User-Centered Website Through Usability Testing. Information Technology & Libraries, 32(1), 6-22.  Retrieved from: http://libaccess.sjlibrary.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ofm&AN=89093592&site=ehost-live

Summary

Most library users begin their information search using search engines rather than library websites.  In an attempt to drive more users to their Hunter College Library site, Becker and Yannotta redesigned their website with the following goals in mind:  

1. Users should be able to locate high-level information within three clicks
2. Eliminate library jargon from navigational system using concise language
3. Improve readability of site
4. Design a visually appealing site
5. Create a site that was easily changeable and expandable
6. Market the libraries services and resources through the site

The authors describe their redesign process and place emphasis on the importance of small, iterative user focus groups to provide feedback.  In the study, the authors observed users “thinking aloud” as they performed the following tasks on their site:

1. Find a book using online library catalog
2. Find library hours
3. Get help from a librarian using QuestionPoint
4. Find a journal article
5. Find a reference article
6. Find journals by title
7. Find circulation policies
8. Find books on reserve
9. Find magazines by title
10. Find the library staff contact information
11. Find contact information for the branch libraries

By following user feedback, the authors were able to redesign the library website to increase users ability to successfully complete all areas listed above.

Evaluation

I found this article helpful in describing a process for library website redesign.  As we try to make our sites adhere to the Virtual Learning Commons template, it is important to beta test these changes with our users to ensure they help them find the information they need.  Simplicity, both in language and in design, seems critical here.  Excessive graphics, while visually appealing, may slow down page download times.  Library terminology (e.g. “LibGuides” instead of “Research Guides”) also seem to make it harder for users to find information quickly and easily.